SEO Skills & Tools

My SEO Skills and Tools

I combine SEO skills with a proven stack of SEO tools (plus AI) to improve organic visibility, rankings, and lead generation across healthcare, real estate, and digital marketing.

Core SEO Skills

Keyword Research & Content Strategy

  • Build keyword maps by intent (informational, commercial, transactional)
  • Identify content gaps and prioritize topics based on potential traffic + business value
  • Create actionable content briefs (targets, entities, internal links, SERP notes)

On-Page Optimization

  • Optimize Meta Titles, Meta Descriptions, headings (H1–H3), and on-page structure
  • Improve internal linking for stronger topical relevance and crawl flow
  • Align content with search intent while keeping it readable and conversion-friendly

Technical SEO

  • Run audits to uncover indexing, crawlability, and site health issues
  • Support structured data improvements and technical fixes with clear recommendations
  • Monitor and resolve coverage/crawl issues to protect and grow visibility

SEO Reporting & Performance Analysis

  • Track rankings, traffic, and conversions to measure impact
  • Build insights into what’s working, what’s not, and what to do next

Competitor Analysis

  • Benchmark against competitors to uncover keyword gaps and quick-win opportunities
  • Analyze content structure and backlink patterns to inform strategy

Link Building & Local SEO

  • Support link-building strategies through competitive insights and relevance checks
  • Strengthen local signals and visibility where applicable

SEO Tools I Use (and What They Help With)

Google Analytics (GA)
  • Measure organic performance, engagement, and conversion paths
  • Validate which pages/keywords contribute to leads and revenue
  • Monitor indexing, coverage, and search queries
  • Diagnose crawl issues and improve impressions/CTR with data-backed updates
  • Analyze user behavior through heatmaps and session recordings to identify UX friction
  • Discover “rage clicks” and “quick backs” to improve page layout and content relevance

Support keyword validation and intent insights where needed

Organize keyword maps, SEO audits, content plans, and reporting dashboards

Semrush

Keyword research, competitor tracking, gap analysis, and opportunity discovery

Backlink analysis, competitor insights, and keyword validation

Technical audits at scale (metadata, status codes, indexability, internal links)

Implement on-page updates efficiently (content structure, metadata, internal links)

How My Skills + Tools Work Together in SEO

  • Faster, cleaner audits: Screaming Frog + GSC help pinpoint issues; I translate findings into prioritized fixes that improve crawlability and rankings.
  • Smarter keyword targeting: Semrush/Ahrefs + my keyword research process identify terms that match intent and can realistically win.
  • Better on-page performance: GA + GSC data guide page improvements like titles, headings, internal links, and content alignment to lift CTR and organic traffic.
  • Consistent execution: Notion keeps SEO campaigns organized—deadlines, tasks, approvals—so nothing falls through the cracks.

Efficient content production: AI tools help accelerate drafts, metadata options, and briefs while I ensure accuracy, intent match, and SEO best practices.

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